FOUR Lists...many secrets.

[GordonJ]

Thanks Millard. Thank goodness I was collecting ads before Lawrence came around, we wrote about him years ago...and here is the link to the Harvey Brody report, I know that Harvey has spoken with Lawrence...who by the way will take on clients, but he isn't low cost. Anyhow,

http://infomarketingblog.com/images/...ion_Report.pdf

We removed this, but Lawrence put it up at his old (archived) place.

Michael Senoff also had a collection of ads which was great.

When Dien was trying to persuade me to start SowPub with him, he and the Net Guerrilla, Rick Smith saw my boxes and boxes of ads that went all the way back to the Civil War.

The greatest collection I ever saw was what Ben Suarez had...millions of dollars worth of ads to look at, learn from and get the best ideas one can find.

One thing to keep in mind, TIMING of these ads along with where they ran.

Some of the best ads flopped big in the wrong media, so that was important too.

When Dien was visiting Green Tree Press, he saw the collection of Bud Weckesser ads we were putting together for a product, it is the one thing I wish they would have done...Bud was as good as it gets...loved his ads.

Thanks Millard,

Gordon

Originally Posted by Millard Grubb

Looking at these posts reminds me of an archivist that might be helpful to some folks. His name is Lawrence Bernstein.

His site is:

www.admoneymachine.com

I have to admit, some of the greatest ads I've ever seen are in his collection.

Would be worth looking into... however, the full collection is pricey. BTW, getting on his email list gives you plenty of examples to study.