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OK I am anal retentive.
When it comes to PLANNING.
Over the years, I've added Harvey Brody's VIEW FROM THE ROOFTOP, along with his pre-flight checklist as part of my planning strategy. They help to see obstacles which may (probably) pop up.
Now a bit of a story about getting RICH QUICK. After 5 years of struggle and near bankruptcy, Ben Suarez finally listened to Gary Halbert and sold something people actually wanted. See, prior to this, Ben was selling things HE wanted to sell and had the false belief that they were wanted.
Lose all your money doing it your way, it opens ears and lets you listen to others.
So, not at all loving the idea of selling ASTROLOGY reports, Ben bit the bullet and put his mind to the task and came up with ASTROLOGY TODAY ad, which was a breakthrough, revolutionary piece of copy.
HOWEVER, even when it was rolled out, after extensive testing...he had PLANNED for the backend, the REAL MONEY maker. Selling 3 dollar reports was mostly a break even proposition, but selling 10 dollars for a few pennies worth of paper, that is what made him RICH almost overnight, after the 5 year struggle.
Today, with INTERNET marketing especially, most successful marketers have, what they call FUNNELS...and it is an acceptable term.
The question to ask yourself when first starting out is, WHAT IS THE LIFETIME VALUE of my customer, and how will I get that from a large % of my buyers?
So there are mechanisms.
We talk of LEAD GENERATORS, we Infopreneurs like a free thing to get an email (name) on a list...but then what?
We have used most of the software, I think Dien settled on Aweber (correct me if wrong) and I have used all of the continuous contact software. These are called email marketing tools.
Getting an email onto a list is the first step, but then you have to have the software DO some work for you. This is where CRM, Customer Relations Management COMES into play.
My advice is to START. Get something, anything, into the marketplace quickly, and then see what you don't know, or what you need from there.
I like to use Gumroad as a quick starting point. But some prefer having their own sites and many use Wordpress. All of these things have learning curves, of course, but that curve BEGINS when you do, if it takes a year to get everything in place, then that year begins when you start, right?
The GOAL, or the intent, IS the thing that determines the action. On the GJA SQ1 PictoGrigms, we see the life line is a moving line, everyday taking us closer to our end.
But say we set a goal of making 100k with our IM in the next year? What does that plan and process look like? It begins with the WHY? The why will always dictate the how, unless you stumble upon something.
Money is an easy goal to work with, because we know what it is. And what it will do for us.
We know money is one form of a VALUE EXCHANGE, not the only one, but the main one for most. What are we going to exchange?
What do we have to offer to the marketplace? The hard way is seen in Ben Suarez' first five years of struggle, trying to sell stuff he wanted to sell...whereas, when he started to offer things the market wanted, much to his chagrin, that is when he started to profit.
But the BACK end WAS there. He didn't just leave it at a 3 dollar front end, he had an offer included with the fulfillment of the ASTROLOGY TODAY ad.
So, I like to start folks off with a 3 dollar GUMROAD offer, and encourage them to build a family or a bigger product, something they can then offer to their BUYERS, if they have any at all. And even only one or two buyers are enough to begin to ask the questions which will lead to the goal down the road.
What is the back end? What is my funnel? What else do they want? (Ask them, with a gift, a bribe, Glenn Osborn has given sowpubbers a Master Class in doing this)...so you sell a 3 dollar HOTSHEET what else do you have?
And if you have a lot of areas, they all work the same...what are you doing within that marketplace.
Many of you old timers know of S. Rob....
One of my fav. eBayers. S. Rob offers ON DEMAND reports, and does several thousand dollars a year, just from ebay, and he/she also advertisers off line too.
You have to admit, those are some pretty silly titles he offers, once again proving Gary Halbert right...sell what people WANT TO BUY, and solar vision seems to have found his groove.
I mention S. Rob, because he could be Mark Twain for all I know, maybe a 50 year old grandma...the point is, YOU don't have to be the face of a business, especially in publishing or INFORMATION. I know some of you also like to fly low and collect the dough.
So, yea...I am somewhat oxyMORONIC, in that I want you to get off to a fast start and BEGIN, but also so you can make those adjustments along the POA, and make sure you don't get off at one of the 7 exits before you reach the goal.
You learn best by doing, within, a PLAN OF ACTION, a view from the rooftop, with a clear goal in mind and learning and DOING as you progress. The GJA SQ1 are simply tools which can help you see clearer and plan accordingly.
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