The ULTIMATE SowPub secrets...get these, its all you need.

[GordonJ]

Originally Posted by MikePT

Great stuff.
I am now focusing, again, on doing sales via Classified ADS, selling physical stuff + showing another products. I don't know the exact term to this Can be "Upselling"?.
My experience is what John Caples said about Classified ADS: it's like playing a the lottery, it can lose or win.
Anyway, I know my reply is not direct related to this thread, but here it is.
Thanks.

So, the question becomes is there DEMAND for your products? And where is that demand currently being met? Classified ads, in the right MEDIA, can be very good, doesn't have to be a lottery ticket.

The old story about the guy trying to sell fishing lures in GOLF magazines sums it up. Even though a lot of golfers are also fishermen, it was out of tune in that magazine.

Classifieds in general media, like newspapers or online need to be seen by the demand...which mostly doesn't work.

So, it all comes back to the NPGS Formula:

Product-Prospect-Promotion-MEDIA

Locally, a golf company did decades of business selling golf tees in golf classified ad sections in GOLF magazines.

The ad has to meet the demand, if not, mostly a waste of money...the exception being a small cost of an ad and a front end that covers that, with a back end (upsell, add ons) to create the profits. Pretty standard marketing.

Also, classifieds used as lead gen, may work too...again, if the message matches the media.

Gordon