That's exactly what I wanted!

A few messages down below (There are no secret marketing formulas) we were talking about marketing/writing techniques.

Dien, you asked for more on the Desire part of the AIDA formula that just about every successful marketer including myself (no I'm not being bigheaded, but thanks to AIDA, I've had some success:0) has used.

Anyway the desire part is really the most important part of the whole AIDA concept and in fact it's the most important part of any marketing.

Here's why........

For any kind of marketing to work, whether it's AIDA or anything else you use, there has to be some level of built in 'want'. Your prospect must actually want what you're selling to some degree.

Makes sense right??

Well it never ceases to amaze me how many people fall in love with a product, spend valuable time and money, only to discover that no one wants the product.

I had a group of people once who all had project and product ideas. While some were bound to succeed, there were many (around 70%) who's projects were destinded to be extremely difficult of just plain hard work.

And everyone of them was because the market just wasn't there. It was hard to imagine anyone wanting or desiring what they had in mind. There was no obvious market are everyone of them had already selected or thought up the product first.

I'm going off the trail here, so let's get back on it.

The number one rule of successful selling (in my mind at least) is that you must have a market who actually wants what you're thinking of selling.

Don't find a product first, although it's not wrong to do so, but when you find the product first, you tend to fall in love with it and then get blindsided by it's attraction which doesn't always equate to popularity.

Find a market first, they're all around you everyday. This board shows an obvious one that has included many best selling books and programs.

In fact I've found my last two projects at public discussion boards and they were quite successful.

Also when you're looking for targets to market to, usually stay within you're interests. If you like pink hats (no I don't) then see if there are any other people who like wearing pink hats. No we're not looking for a product to sell (colored hats) we're looking for a market of people who like wearing pink hats where we may be able to develop another product or package for.

You can search for markets within your own interests, but don't find products in your interests and then try to find markets, it's too easy to fall in love with the product.

This may sound a little confusing, but you just need to keep it simple.....

Market-Product-Marketing(AIDA). Get all three right and you'll have a winner on your hands.

Before I use MPM, I always go through the Income-CustomerNumber-Price to establish how much I want to make from my project, but I've droned on for long enough here, I'll save it for another day if we get talking about marketing again.

Just remember, when you use the AIDA formula, you've already found a market that has a certain hunger for what you're offering, therefore it has built in desire. Using the Desire part of AIDA is where you build on that established want.

HTH

Richard.

PS I put this up top because I thought desire is such an intrical part of all selling that I'd make sure you all read it. Of course if I've crossed the line, please move or delete this message.