You are dead wrong if you still believe this...

[Dien Rice]

Hi Gordon,

I can't wait for UTTER POWER and to unleash it to the world!

Firstly, this is another attestation of Gordon's own down-home genius... and how he can transfer some of his genius to others - as he has done many times in the past, both here in this forum and elsewhere!

Not to mention that many here are already "geniuses"... that's why you're here, right? Because you're a level above the average...!

Much will surprise you... and I can't wait myself!

Best wishes,

Dien

Originally Posted by GordonJ

People don't change.

HOGWASH. There isn't enough "proof" via unbiased studies into neuroscience as regards the changes made in the brain with social media. But I'm not going to wait for confirmation.

And it is a big concern.

OK, some background: a few decades back I did an audio report called UTTER POWER, giving some information on how to communicate, influence and get people to do your bidding with what you say.

I am currently updating that report for Dien Rice, who will have it available during the coming holidays, as I am wrapping it up now.

I consider myself to be an amateur expert on language. Especially sales and influence, all things persuasion and such. The common mantra one reads these days is; people don't change.

But they have.

Social media, the Internet, there is now a generation who grew up on it. They had cell phones and video games since they were tots. They are now entering college and in case you care, their BRAINS operate differently than any other generation. Social media has done serious damage to this generation, and this is where you can either disagree, cash in, or run for the hills.

At the center of the change is the ATTENTION mechanics of the brain, the RAS and the amygdala; heretofore the guards of what is allowed to enter and influence the neurosystems.

The guards have abandon their posts. The King could take the arrow because no one is guarding the palace.

And there are some who know this, and take advantage.

I will say, the old world sales techniques, the old language of persuasion, will not work on this generation and a new language is needed if you want to move them at all.

Emojis, shorthand, dog whistles, memes, will be the language of the future (tomorrow), and there will be a huge divide, a grand canyon of misunderstanding between the BSM, AND ASM. Before social media. After social media.

Now, I acknowledge old farts like me have always shouted concern about younger generations...it is what we do.

However, let me point out, there was never a pervasive, daily used "pablam" (although TV of the 50's and 60's tried) that has been swallowed by the masses, enough so a whole new generation exists...one that has never known anything else. It is their way.

And it isn't going away. Never.

And now, we have vertical growth of AI, rapidly being integrated into everyday life and social media, and there is the DOOM AND GLOOM for the world.

There is a new language, one which will allow you to thrive, and at the same time prevent great losses as the social media crowd blossoms into the majority. But if you don't know how to talk to these folks, you will be left behind.

Hopefully, there will be a future to get to learn this stuff...but for now, I am going to restate my opinion...if you think people don't change...then you are in for a rude awakening as you deal more and more with the ASM group.

Gordon

P.S. The new UTTER POWER will show you the differences and how to adjust, for a brief time, you will have to master both, old world ways, and the new ones too. Dien Rice will let you all know when the report is ready for consumption.

[GordonJ]

Thanks Dien,

Although I thought it would be an easy update, the amount of research and what I've learned makes it more complicated. Now, the younger crowd will not be as susceptible to 'old world' persuasion and influence...

it may be easier to get a Cialdini like "Click-Whirr" automatic response.

They have been INDOCTRINATED, TRAINED and taught and we are starting to see some of this "thoughtless", mindless knee-jerk reaction, such as the Harvard students signing the document blaming Israel for the terrorists attack. We see how this has back-fired on many of them.

It also has provoked a free speech discussion, which we may address in the future, but for now, it is a demonstration of the point; it may be much easier to trigger a response for this social media indoctrinated crowd.

And while the whole idea of influence has changed, from a marketing perspective, one can take advantage of this change in behavior and maybe make it beneficial, or at least profitable...albeit, not so one sided.

Much more to come.

Gordon

Originally Posted by Dien Rice

Hi Gordon,

I can't wait for UTTER POWER and to unleash it to the world!

Firstly, this is another attestation of Gordon's own down-home genius... and how he can transfer some of his genius to others - as he has done many times in the past, both here in this forum and elsewhere!

Not to mention that many here are already "geniuses"... that's why you're here, right? Because you're a level above the average...!

Much will surprise you... and I can't wait myself!

Best wishes,

Dien