Images That Sell - Any Tips?

[Dien Rice]

Hi unpinkpanther,

Wow, that is an interesting observation!

You're right, there probably are different physiological responses to different ways of absorbing information!

That reminds me of something Alex Hormozi likes to do, according to his book "$100 Million Dollar Leads"...

He says that with his earlier book, "$100 Million Dollar Offers", he had it available in four formats... audio, video, ebook, and printed book...

He says that he found that about a quarter of the people who got it, got it in each one of those formats... Which suggests that if he had only made it available in just one of those formats - instead of all four - he could have only gotten a quarter of the people learning the information, compared to the number he actually got in the end!

Best wishes,

Dien

Originally Posted by unpinkpanther

Hey Dien

First, thanks for sharing these insights

Your post brings to mind a personal discovery I've recently made: about the link between the FORMAT of content consumed and personal productivity

(Part of which explains why I'm back here on SOWPub)

Just as you would expect the colourful ad to pull more, many people today may argue that information presented in a video format should make the concepts easier to apply

Well, my experience has been completely opposite!

I find that video content - and even audio content - mentally lulls me to sleep. Almost triggering the feeling along the lines of "you've watched the video on it, so you've already DONE it"

And that's why for some weeks now, I've gone off all educational information presented in a video format, and I'm now sticking to information presented as text.

And I've noticed a SPIKE in my personal productivity!

Just thought I'd share

Thanks again, Dien