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Old December 22, 2023, 02:27 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,350
Default Here's the secret (shhhh)

Quote:
Originally Posted by unpinkpanther View Post
Curious, Dien: how do you find all these interesting stories? Just from Google?
Hi Unpinkpanther,

Don't tell anyone... I'll let you in on the secret!

It's from legendary copywriter, Denny Hatch...

I keep a personal archive of interesting articles I find!

For example, that article on flavorless candy... I actually saved it back in August... I just looked through my archive to find it...

I was inspired by Denny Hatch...

He had a lot of articles at Target Marketing Magazine (which I think he used to run). The magazine was bought by AdWeek a couple of years ago... and they took all the archived articles down...

Fortunately, some of them were preserved by archive.org!

Here's the article which inspired me... (Luckily I was able to find it, archived!)

One Secret for Advancing Your Career: Create a private archive, then exploit it
https://web.archive.org/web/20190827...it-401863/all/

I use Instapaper to save the articles (Pocket is a similar service)... I categorize the different articles into different folders...

Shhhhh... keep it secret, okay?

Best wishes!

Dien
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