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Nice guy vs tough guy...
Hi Gordon,
I think a really good point is that what they call Large Language Models (or LLMs, which is what Chat-GPT is) don't really understand anything... What they are good at is imitation... When they answer a question, they are not "thinking" about it... they are instead regurgitating and remixing stuff pulled from their massive database... That's an important point. There are a billion examples of "features and benefits" copywriting online... As for other (also very effective) styles of copywriting - not so much. If you are "armed" with those - as you are, and Glenn is - AI is no threat, really...! And you're right... your "buzz off" style certainly hooked me, back in the day... It's a great approach... It's like dating... Who does the girl want to date? Is it the "nice guy" fawning over her constantly... or the tough guy with the "I don't need you" attitude? 9 times out of 10, I say she goes for the tough guy with the "I don't need you" personality... Best wishes, Dien Quote:
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