Creating Books Vs. Special Reports

[Dien Rice]

Hi Millard,

I don't know if you have an email list... If you don't, the first thing I would do is start an email list...

Why? It makes it much easier to sell what you want!

You would want to gather people interested in performing magic as a paying career...

How can you start an email list?

If you already have materials, there are multiple ways...

One way is to sell books cheaply on Amazon... Tell them in the book that you'll give them extra material for free if they sign up on your website...

A lot of people are also growing their email lists on Twitter, Instagram, and TikTok... You use the same method. Offer free goodies if they sign up...

That's what I would focus on... An email list is money in the bank, if you use it well...

Best wishes,

Dien

Originally Posted by Millard Grubb

Over the years I have created many audio files concerning my performing career as well as my experience in consulting with clients.

I took one of those big audio files and created a special report called, "A Lifetime of Performing". This report is over 60 pages. It could easily be converted into an ebook.

My question is whether this special report is more valuable as a "special" ebook or a report.

Is there a difference in perception between the two?

Of course, the way the material is positioned makes a difference, I suppose.

The reason I am asking is because I have all these audio files just sitting around, and I intend to sell them or license them to get the value out of them.

Any thoughts?

Cheers,

Millard

[Millard Grubb]

I appreciate all the ideas !

I did develop a 26 week course after all the reports for an upsell.

With al that, the idea of creating an email list seems the most valuable.

Looks like that is my next project... developing that list!

Thanks Dien for your input!

Cheers,

Millard

[unpinkpanther]

Please can you keep us posted on your progress?

Wishing you all the best!

Originally Posted by Millard Grubb

I appreciate all the ideas !

I did develop a 26 week course after all the reports for an upsell.

With al that, the idea of creating an email list seems the most valuable.

Looks like that is my next project... developing that list!

Thanks Dien for your input!

Cheers,

Millard

[Dien Rice]

Hi Millard,

I wanted to share an interesting example I came across... Social media manager and coach, Rachel Pedersen...

She's on Instagram, Tiktok, and elsewhere...

https://www.instagram.com/themrspedersen/

https://www.tiktok.com/@themrspedersen

But what I really want to highlight are her "free gifts"... At each of the above accounts, she has a link to her marketing resources, which is here...

https://msha.ke/rachelpedersen

All of those are free!

Of course, if you want any of them... you need to put in your email address... and she is growing her email list...

What is different is - she is not just offering one "free gift"... She is offering 13 different free gifts... She's hoping at least one will catch your fancy!

I like this model (and I want to adapt it myself)...

It's a bit like the "bullets" approach to writing copy. You write a lot of "addictive" bullets... In the hope that at least one will draw the reader in enough to want to buy the product!

She's using a similar kind of approach... but with free gifts, to get you to join her email list!

You only have to want one of her free gifts... and she's got your email address...

It's ingenious, in my book...

Best wishes, Dien

Originally Posted by Millard Grubb

I appreciate all the ideas !

I did develop a 26 week course after all the reports for an upsell.

With al that, the idea of creating an email list seems the most valuable.

Looks like that is my next project... developing that list!

Thanks Dien for your input!

Cheers,

Millard

[Millard Grubb]

Dien,

Thanks for letting me know about this!

Talk about using gifts to develop a list... this is first class.

Cheers,

Millard

P. S. I've got enough special reports, that this idea could work for me as well !