The Marketing Book By a Billionaire NOBODY Is Reading

[Dien Rice]

Hi Millard,

Glad you found it useful...!

Gary Halbert uses a lot of this "negative" stuff in his newsletters... to absolutely "grab" your attention!

Here's one example from his newsletter that I've highlighted in my own private notes...

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Well, I got it and it went down like this: One day in the first week of July, 1973, just after dark, I went to get the groceries out of the trunk of the car. The car was outside the garage and, as I was coming from inside the house, I had to push the button that would open the garage door automatically. As soon as the door went up, I saw two figures standing outside the garage wearing ski masks. At first I thought they were kids and I started to bitch. But the complaint died in my throat as I discovered they were indeed adults and were both armed with .45 caliber handguns. Have you ever seen a .45? I carried one for three years when I was an MP and they are scary. Especially when you are looking into the business end of one of those monsters.

One of the guys marched me over to the air conditioner unit on the west side of the house just outside the garage and had me take off my glasses and give them to him. Then, he did something strange; he said to me very politely, "I'm putting your glasses here on top of the air conditioner so they'll be easy to find when this is over."

Then he marched me back into my house where his buddy had already subdued my wife, Nancy. Then they tied me up, blindfolded me, gagged me and put me inside a canvas sack.

They also did all this to Nancy except they didn't put her into a sack.

Then, they ransacked the house. They took our "emergency" silver coins, they took a cherished heirloom ring that Nancy had been given by one of her favorite relatives and they took sacks of mail all containing checks from our recent full-page ad in "Parade" magazine.

At this point, Nancy said, "Gary, do something! They're even taking the mail!"

But what was I to do while all tied up inside a canvas bag?

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You can read the rest here...

The Dark Side of Success
https://www.thegaryhalbertletter.com/dark-side/

Enjoy...

Best wishes, Dien

Originally Posted by Millard Grubb

Dien,

Thank you so much for the info on negative adjectives! The info is superb!

I especially liked the link to the Halbert Letter and Gary's solution to stopping a goof-ball lawyer!

Your storehouse of ideas and information is priceless....

Thank you! Thank you ! Thank you!

Cheers,

Millard