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Old April 5, 2024, 04:17 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,385
Default Testing headlines "in the wild"...

Hi Glenn,

I haven't tried testing headlines "in the wild" like you have...

But I can believe it works, especially if you can get in front of people who are your prospects...

Probably faster than a lot of other testing methods!

Mega-cool...

Best wishes!

Dien

Quote:
Originally Posted by Glenn View Post
Thanks Dien/Gordon,

***I Watched Gary Read a Sales Letter ON VIDEO - at a Jay Abraham Bootcamp
and Create a RIOT.

***A Friend Won a Raffle. Got 2 Tickets to Gary Halbert Event in Key West
Watched him Make 400Grand - by reading an offer about his HOT STUFF Ezine.

***I Attended a Bill Myers seminar in Arkansas. Watched Gary Sell a 2000.0
LifeTime Subscription to "The Gary Halbert Letter" to 1000 People.

HE EMPTIED THE ROOM.
(Except me. Frantically taking Notes. Later. I Bartered with a guy in Australia
who sent me all of Gary's Previous Newsletters. a Huge Box Full.)

***At Another Gary Halbert Event - Gary READ a Newsletter And Sold the
Seminar Tapes to a Previous Seminar for a Couple Thousand to EVERYBODY in
The Room. 90% rushed outside to buy.

IF YOU ARE PAYING ATTENTION - This Adds up to MILLIONS.

And

To My Knowledge NOBODY ELSE Has Been Able to Do this Consistently Over and over.

TURNS OUT.

GARY HAD A SECRET.

But he Never Told The Rest of us.

Gary sold Discounted Ad Space.
Do it FOR You Marketing - You Pay for The Advertising.
"HOT STUFF" - New Products - 10K from Each Buyer. To Pay to Rent The List.
Test Mail offers. A/B Split.

When I got Home.

I phoned Gary's Office to SUBSCRIBE to His Newsletter.

Nobody there but 18 yr old BOB.

The Young Kid, Bob, Was Bored so I Told him Funny Stories. And Picked His Brain.

ME - "What are you doing? I hear paper Rustling.

BOB - I am Paper Clipping 100.00 Bills to Sales Letters.

*** Turned out Gary Had a few COPY CUBS - Living with him. Doing GRUNT Work in Order to Learn how to do Copywriting.

BOB said, "It's a Pain in my Ass. Gary makes me Drive his HOT PINK Cadillac everywhere."

"Women Especially Come Running over the The PINK CAR.

"Gary stands up.
"Brags about Working with Stars and Celebs.

"NAME DROPS - Celebs he barely knows.

Then Gary Says, "Which Headline do You Like Best?"

"Over and over.

"It's Boring as Hell.

ME - "Why is it Boring?

BOB - "Gary Up-chucks the Same Headline over and over. Changes one Word
at a time. Eventually the Torture Ends.

ME - "When Does Gary Stop Testing a Headline?

BOB - "When People Start asking to Buy the Whatchamacallit.

(EDITORS NOTE - Ok. I DARE YOU to find this info in ANY Sales Book.
Any Marketing book or Mp3. Any Video Interview or Sales Program. I DARE YOU)

ME - Without Telling BOB what He Just Said.

I Hang up!

MAD AS HELL.

Everybody ELSE is spending THOUSANDS on Tests.

BARTER NETWORKS will let you use your Barter Points to Get 80% Discounts
on Website ads or NYTimes Newspaper Full page Ads.

WHAT
A
JOKE.

Everybody is Bragging about getting 2% Response after Testing part of a List.

GARY is pushing the Same BS.

But He Personally gets 50% Response or Higher.

Sells to 80% in a Room.

By Testing Headlines, offers, Prices DIRECTLY to The NICHE GROUP he wants
to sell to in his Sales Letter.

BOB told me about Parking in Front of
NAIL SOLONS.
Nordstroms.
Hooters Restaurants
Health Clubs
Golf Clubs

Depending on Who Gary was selling to in his Sales Letter.

I
STARTED
TESTING.

Sat down at Bus Stations.
AirPorts
Dept of Motor Vehicles Waiting area

OPENED UP a 3 - Ring Binder.

BIG BOLD HEADLINES on Both Facing PAGES.

"Bartenders Guide on How to Pick Up Women"

"FBI Truth Test - How To Catch a LIAR"

"Greased Pig Speed Writing"

And Moved from Seat to Seat until I got Tapped on The Shoulder. ASKED, "Can I Read That?

"How Can I Buy That?"

DONE FOR THE CLIENT became my
Consulting Standard Procedure.

I Wrote is all down.

EVERYTHING You Need to Know about how to Advertise
For Free.

CLICK HERE -
https://tippinggold.com/400ecg.php

Thanks,
Glenn
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