Business Cards Vs. Hot Sheet Vs. Giveaway

[Dien Rice]

Hi Millard,

My thoughts on this are...

I think some kind of "credibility building" content would help you...

It could go out in the form of a newsletter, or some other form...

If people read it, watch it, or listen to it, and like it, it will build trust in you and your expertise...

And, as the list grows, you'll be able to get consulting gigs more or less whenever you want...

The key is have something...

- that people want to read or watch or listen to, which means it also needs to be entertaining as well as useful

- that builds your credibility and expertise

Those are my thoughts!

Best wishes,

Dien

Originally Posted by Millard Grubb

As I've mentioned in the past, I've always been interested in finding ways to get clients interested in what I do... consulting.

I've used business cards.... no success.

When I've used a flyer or "hotsheet" a little interest.

The results when gave something away like a little promo item... nothing.

When I gave away a thank you card... much more success !

However, the most success I have ever had comes when I solve a problem for someone I am talking with when I meet them AWAY from their business. In other words, I am not going into a business and prospecting. I am doing other things and get to talking with someone. Find out a problem. Offer solution. If the person gets excited, then we move on.

The problem with this approach is that it is slow. It works, but time consuming. I have not taken the time to use Glenn Osborn's baseball cap or sport shirt idea, but I think now is the time for me to just put it to work.

Thanks Glenn.