Coming SOON, small businesses collapse.

[GordonJ]

Originally Posted by MikePT

I truly believe that since Covid Western civilization has been going backwards, and it has been accelerated by the bloodthirsty dictator Putin's war.
And I notice the same thing here in Portugal.
And in terms of business costs... The post office almost DOUBLED its costs. Which is terrible when selling small items, priced at €20 each.

The Eastern world, it is explodin'
Violence flarin', bullets loadin'
You're old enough to kill but not for votin'
You don't believe in war, but what's that gun you're totin'?
And even the Jordan river has bodies floatin'
But you tell me
Over and over and over again, my friend
How you don't believe
We're on the eve of destruction
Sang Barry McGuire in the song, EVE OF DESTRUCTION.

Written by P.F. Sloan in 1965. So, full circle almost 60 years later.

As a person who has sold a lot of stuff due to the DOOM AND GLOOM of the world, I have a pretty positive outlook on business, maybe because I have future vision and help from guys like Dien Rice who keeps me updated on those hidden business ideas.

Today, I am anti marketing, and anti COPYWRITING, for myself. If it needs to be sold, or if it needs copywriting, I have come to avoid it now for the last decade...a far cry from when I came online www in the '90s.

Funny you mention mail, because I am about to test a NEW product, sent via the mail. Unlike real products, with weight, volume, bulk or even small items of value, the postage can add up.

So, can I sell a 7 dollar product via USPS, and net 1 dollar from it, is my question. But at such small profits, there has to be volume, right?

My plan has the COSTs AT 2.50 for getting the product in the customer's hands. And 3.50 will go to my 'distributor' of that region. That leaves a buck for little ol me.

I believe today, in success most likely happens at the BEGINNING, when the choice is made of what to sell and whom to sell it to.

I plan on having the following MARKETING/COPY to sell my new product.

Here it is, take it or leave it. Not all that different from the last couple of decades, but in this instance, it really doesn't matter because the volume of targets and avatars is so huge, a micro, mini % of that will work.

Now, this is speculation until it isn't. But my point is, I feel that most businesses, like the ones I mentioned, never should have gotten started...poor choices were made for some reason.

It isn't going to stop anytime soon, and wars the world over create problems and also opportunities.

I'm choosing to put on blinders for a few months and do my thing...without regard to outcomes...if it works, GREAT, if not, nothing lost but a little time and effort.

I would make sure that fulfillment package you send out, has some other offers riding along with it, and that is how I know many a mail order business was made very profitable.

Thanks for your thoughts.

Gordon