Coming SOON, small businesses collapse.

[GordonJ]

Originally Posted by MikePT

Even with your attitude now of "take it or leave it", what about the backend?
Is something irrelevant to you nowadays, or that is the really $$$ to be made?
Thanks.

Thanks MikePT, I am about to write a whole new thread about the project, but let me answer your question first...actually, the project is irrelevant to me, nothing I have/need to do, making money is a side reward. So, my attitude about all of it as regards marketing, is...it doesn't matter to me.

I'll be fine without the project, but it is also very easy for me to do, and I'll explain all that in a new post.

As far as backends in general go, they should be primary product related, more targeted and or options, and have a customer "reward" feel about it.

As an example, at SCI, when we sold a 19.95 necklace, the fulfillment would have a lift for maybe matching ear rings. Or a ring or brooch. They would send out a small box of chocolates too on birthdays, and include a birthday gift discount. When you know what your customer has paid for, it is easier to find a product which they might also be interested in.

In my case, with a HOTSHEET as the primary target, it is based on a REPORT, which might be considered the other stand alone product, it will help the HOTSHEET subscribers to have read this (and deep discounts for them).

Then, when they get to the MAGIC part. The whole thing has 3 parts, Math, Luck and Magic. Well, I do scrying, candle rituals, dice, automatic writing, dream interpretation, astral projection all of which will be an option...no need to sell it, they pick it or they don't.

The HOTSHEET (and report) are the MATH part of things, then we'll get into luck...and me not knowing what it is, will ask the customer what it is to them, and therefore they tell me whether or not to offer amulets, talismans, pendants, charms. The customer chooses their path of backends.

It will be there, mostly as affiliates from me, but they don't mean anything to the bottom line, because...I'm not doing it for the bottom line. See?

Gordon