How do you find a starving crowd ?

i was in the magazine store the other day and by
the booth where they sell the lottery numbers was
a rack with damn near 25 books devoted to picking
the number. most were just lists of random numbers. Honestly. People charging $5 average
to sell you pages of random numbers....hmmm....
wow....

> Back in the 50's and 60's many cars had a
> small "plastic Jesus" sitting on
> their dashboard as a sort of
> "guardian". I remember one of the
> companies making these statuettes were
> making MILLIONS of them. They were for sale
> in every drug and dept store.

> The same with "rabbit's feet".
> Millions of these were sold in the 60's as
> "good luck charms" and
> "keychains".

> My entrepreneurial "hero" is Joe
> Cossman. Joe said something in one of the
> seminars I attended that I think still holds
> true;
> He said, Fads seem to repeat every 17 yrs.
> Hula Hoop, Frisbee, the Yo-Yo. He said take
> a look at 17 yr old magazines and see what
> was selling then and see if you can
> "resurrect" one of them by
> "testing" the market first...then
> roll it out.

> Don Alm