How do you find a starving crowd ?

Hi Don,

> My entrepreneurial "hero" is Joe
> Cossman.

Joe Cossman is one of my heroes too.... I got his books and tapes, and they're well-worth getting for those who don't have them. He's brilliant, and you'll get lots of ideas. :)

> Joe said something in one of the
> seminars I attended that I think still holds
> true;
> He said, Fads seem to repeat every 17 yrs.
> Hula Hoop, Frisbee, the Yo-Yo. He said take
> a look at 17 yr old magazines and see what
> was selling then and see if you can
> "resurrect" one of them by
> "testing" the market first...then
> roll it out.

Wow Don, thanks, that's great advice! 17 years ago.... hmmm.... that's 1984. What was hot in 1984? Hmmm.... I was a geeky 14 year old then. All I remember was some of the kids my age had these crazy hairstyles. :)

I'll have to go dig up some old mags to see what else was happening then! (Check the library or any old magazines at thrift stores.... :) )

- Dien Rice