Vegas Casino Association Sells PEOPLE CONTROL

[Dien Rice]

Wow, what a great post, Glenn!

Your post of how giving people "limited control" can boost response is a big eye-opener!

It made me think of "involvement devices" in direct mail... Which seems to be using a similar concept...

They've found that in direct mail, using "involvement devices" boosts response...

What are "involvement devices" in direct mail?

Here are some specific examples I found...

• Punch out the YES token and put it in the holder opposite... (from a mail promo for "Changing Times" magazine...)

• Punch out the free token and put it in the slot... (another mail promo for "Changing Times" magazine...)

• Free iron on decal, with instructions how to iron it on to your clothing... (from a mail promo for "Teacher" magazine...)

• A compatibility test (with a yes/no checklist) to determine if you'll find our magazine a bore or a hoot (from a mail promo for "Psychology Today" magazine...)

You can find more examples of involvement devices in direct mail here...

https://blog.whosmailingwhat.com/int...ct-mail-ideas/

And... there are involvement devices in email too (often known as "interactive emails")...

Some examples are clicking a button to play a video, answering an online quiz, even giving people a maze to solve...

https://www.litmus.com/blog/interact...d-anyone-using

https://stripo.email/blog/interactiv...l-newsletters/

My theory is that successfully doing something boosts dopamine, and dopamine is a motivator... So successfully doing what the involvement device or interactive email wants you to do, boosts dopamine, and boosts response!

Best wishes,

Dien

Originally Posted by Glenn

Thanks Gordon/Dien,

Since President Trump's Marketers are Using This "Limited Control" Concept
in Their FundRaising Emails.

(I Get 2 or 3 a day)

I Figure that Gives THE REST of Us Permission to Use it to Make Money too.

FIRST - How Do Casino's Use LIMITED CONTROL to Get Gamblers To Bet More and More Often?

White papers and Books OPENLY Discuss This!

I - Believe it or Not - OUTSIDE each Casino. Scientists Cut a Hole in The Curb.
And the sideWalk.

To their Shock - 41% more people Turned and Walked into The Casino.

II - We Have a Mentor in Australia who Painted a Huge ARROW in The Road. Pointing into his Parking Lot. People Walk in and ASK, "What do You Folks Do?"

III - Thousands of Video Game Machine Tests Show Layers of "Limited Control"
Tiny things gamblers Can Control. SkyRocket Gambling!

a - Forming Video Poker Machines into Little Groups.

b - Each Group of Machines with a Little Roof for Shade

c - Players are allowed to Change The touch and Feel of The Buttons. The Sound. The Smell.

d - The One Arm Machines are gone. Gamblers can Play Faster with a button. And many Play Multiple Games at the same Time.

e - Gamblers Can Control The Amount and Size of The Winning Pots. And changes had to be Made To LIMIT the Size and Frequency of the Winning Amounts.

WEIRDLY.

Big wins that Take time to count - Players Dislike. It interrupts the "Flow" of Their Playing.

You Ask, "How Effective is this? Why is Vegas Able to Sell Their Research and Methods to Food Chains, Movies Producers, Giant Internet Companies. Game Developers?

90% of The Population of Las Vegas GAMBLE 1 to 5 Times a DAY!

HOW DO Pres Trumps
Marketers Use This Limited Control Concept?

They Put a List of Questions
You Can CLICK YES OR NO
on down The left side of the Email Page.

Yes or No - Do You Agree We Need a Fence to keep out Mexican Criminals?

YES or No - Do You Think You Are Paying too Much for Gas. And Should Drill more?

Yes or No - Do You Want billions of your Tax Dollars Sent to Afghanistan To Build Girls Schools Which are never Built.

BY CLICKING on a Dozen or More LEADING QUESTIONS. You FEEL Like you have some CONTROL over what The Trump Administration does.

And You DONATE MORE Money!

80% of The TRUMP Camp Emails I get Use This Tactic
so We KNOW it is Working to Make More moolah.

Thanks,
Glenn

P.S. - Next Up. How You Can Use "Limited Control" NLP Drug Strategies in Your Emails and Posts.