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Old October 14, 2001, 11:45 PM
Don Alm
 
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Default Most Direct Marketers are scared to death.....

....absolutely scared to death of selling "High-priced" products...products selling for $500, $800, $1500 and more. They've been brainwashed into believing it's a lot easier to make money selling $20-$30 items.

Here's the FACTS: It's EASIER to make money by getting a few hundred people to send you BIG checks....than it is to get thousands to send you $20 or $30!

This goes for "INFO" products and other items as well. Why poop around with small ticket when, for about the same effort and promotion dollars, you can make MORE money and make it EASIER...by selling "high-ticket" items.

When my wife had her Antique Shop she would go to estate sales and auctions and buy the "big-ticket" items...while all the other Antique Dealers would buy all the low-end stuff...with the result being my wife's shop was known for having AUTHENTIC Antiques...and all the other shops became known as "junque" shops.

The affluent customers would not even enter the other shops in the area because of their "image" as having "low-end" stuff. And the owners of these shops did not want to "take a chance" on high-ticket stuff in fear that they'd get stuck with it.

The final result was my wife made more money and had more fun than the other 10 shops combined.

So...a "word or wisdom"; If you can, sell HIGH-TICKET stuff...it's easier and you can reach your monetary goals faster.

Don Alm

> This must be a candidate for the world's
> most expensive ebook! When I saw the price,
> my eyes nearly popped out of my head....

> This ebook sells seriously for $10,000....

> It's targeted, though, at companies, who can
> probably afford such a price quite
> easily....

> - Dien Rice




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