anthrax and direct mail....

Scott -

If people are, as you suspect, VERY sensitive to unsolicited materials arriving in their mailboxes, why send unsolicited material in any format?

A postcard is safe, right? But letting them know something else is coming is still sending them something unsolicited... and they'd still be sensitive to that.

So why not use the postcard to get them to ASK for the info.? They wouldn't feel it was unsolicited as they asked for it.

Then you just have to make sure the outside of the package lets them know, without any shadow of doubt, that it's what they are expecting.

Say you sold eye-glasses. Use the postcard to get them to ask for information about your Brand of eye-glasses. Then on the outside of the package you'd have "Here is the information your requested about Brandname eye-glasses."

And if your package is large enough, another copy of the postcard on the outside to help jog their memory.

For what it's worth.

Michael Ross.