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When I began learning copywriting after a decade of writing for national magazines, the two resources most helpful to me were:
THE GREATEST DIRECT MAIL SALES LETTERS OF ALL TIME - this is a looseleaf collection published by Dartnell and it's just terrific. Look for Dartnell's Web site and I believe they still sell it. Anything by Herschell Gordon Lewis - a master of words as used in direct mail. Good luck! Marcia Yudkin Become a Certified Web Marketing Makeover Consultant in 10 Weeks |
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