What's the one thing you must do...?

Hi Paul,

> What's the ONE thing you MUST do to
> guarantee you come out a winner in anything
> that you do?

Hmm... good question. :)

If you mean succeed in anything you do (not just marketing), my personal answer would be to have persistence.

I like to feel I'm a success in several areas.... Having been a physics academic, a successful stock market investor, and now I'm working on my success in the world of entrepreneurship, from my experience I think persistence is truly one of the key elements of success. Don't give up!

In my opinion, most people give up too soon if things don't work out for them instantly....

And I usually couple persistence with a second element, which is experimentation.... Keep trying new things if the old things you're trying don't work!

Even if things don't work out at first, if you are persistent, and experiment, you'll eventually figure out what works!

Paul, I hope you'll share your answer here when you feel it would be appropriate.... :)

- Dien Rice