Re: We were sitting in the cave, looking at thousands of dollars of marketing material...and I asked

Whenever I need rejuvenating....I pick up "Scientific Advertising"...or anything put out by Joe Cossman or Joe Sugarman.

When I need "inspiration" or to "digest" and get into deep areas of my subconscious...I read about these guys and read their copy and ideas and try to get onto THEIR mindset.

Don Alm

> this question:

> "If a fire broke out right now, which
> ones would you grab and take with you?"

> The answer surprised me.

> See, everyday I see on marketing forums the
> question about "Which should I
> buy...this guys or this guys?"

> I've longed advocated spending money on
> education, that everyone should have a
> monthly budget that allows them to buy
> KNOWLEDGE...EVEN if it is only 10 bucks a
> month, that buys a book or an ebook, or a
> trip to the library or ebay.

> And if you stay in the game long enough, you
> should accumulate a library. Like the one in
> the "cave".

> The cave is where Rick Smith, the Net
> Guerrilla, calls home, it is his basement
> office.

> And in that office there are THOUSANDS of
> dollars of programs, audio tapes, videos,
> and 3 ring binder manuals...you name em,
> Rick's got em.

> So as we were talking about our 10 DAYS
> PROJECTS, I asked him that question about
> which ones he'd grab in an emergency, and
> quite frankly, his answer surprised me.

> Then it struck me that I've NEVER seen a
> review of the MASTERS. After all, I'm the
> so-called "STUDENT OF THE
> MASTERS".

> From John Kennedy to Caples to Suarez, I've
> studied and learned from MASTERS for the
> last 40 years.

> I told Rick, "Hey, we need to do a
> video on all of these MASTERS."

> So we brainstormed some ideas.

> NOW, here is where you can help us. What
> would you like to know about the MASTERS?
> What kind of material on video would hold
> your interest? Would you want a summary of
> their opinions?

> Would you want to ask them questions?

> What would you ask? And WHOM would you ask?

> WE may go back into that cave next week and
> create another 10 DAYS program...about the
> MASTERS OF MARKETING

> is there ANYTHING you'd like to ask them?

> Gordon (Student of the Masters) Alexander




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