Re: We were sitting in the cave, looking at thousands of dollars of marketing material...and I asked

Hi Don,

> Whenever I need rejuvenating....I pick up
> "Scientific Advertising"...or
> anything put out by Joe Cossman or Joe
> Sugarman.

I agree with you here.... In addition to these guys, I seem to find anything written by Gary Halbert to be strangely hypnotic.... I think if we were living a few centuries ago, that guy would be in danger of being accused of witchcraft, his writing is so compelling....

By the way, your writings are great to read too, and Gordon's as well (I'm a big fan of both of your writings)....

Cheers :)

- Dien