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Reload this Page What some people forget in Advertising
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Old September 3, 2006, 11:12 PM
Pete Egeler
 
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Default Re: What some people forget in Advertising
Joe,

I really doubt that Jim Straw has "forgotten" anything about how advertising works. He's been doing this far longer than you and I put together, and I've got 30+ years in it!

In the "real" world, the number is more like 7 times to get the sale if you're talking print advertising.

Pete
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