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OLD post, good idea, NEW example.
Here is an old post:
Number 117, originally posted August 13, 2000. It is dated. But it talks of Drew Kaplan, and Drew is still around www.dak.com
I don't think he's done as well as he (and I) thought he was going to. Anyhow, the post was about a technique known as INVOLVEMENT.
It is a great device in Direct Marketing, getting your prospect to DO something, maybe a scratch off, or open an envelope, whatever...but it works.
You may learn something from that OLD post even if the old DAK2000 site has evolved.
NOW, I'd like to involve a few of you in a little project. The Beginner's Guide to Chatteling is done. I've been testing it at ebay and with some "beta" testers and it is almost ready to be unleashed to the public.
I'm looking for little blurbs, something like this:
JJ of North Carolina who bought a bike at a garage sale for 20 dollars and sold it on his way home for 60 bucks to a bike shop. $40.00 profit for a few minutes of driving around. That's like getting a free tank of gas.
This is a real life example from a real person who made a profit Chatteling.
Chatteling is the buying and selling of personal and corporate property for a profit. 40 bux on a bike. 40,000 on MRI machines. Same concept. Buy over here and sell over there for a profit.
eBay is ALL ABOUT CHATTELING.
IF you have ever bought something and sold it for a profit, be it a small 40 dollar profit like JJ, or thousands of dollars like HB, I'd like to hear about it.
Send me an email to [email protected] with your little Chatteling experience, and with your permission I'll be using it to show other people that YES Virginia, there really is a Chatteling Claus (hey, should I trademark that NOW?)...
And I'll send you a little gift for your involvement.
But even if you don't want to get involved, then read the OLD post and go visit the NEW Drew at www.dak.com Maybe you have a need or want for something like that MP3 and WAVE Recorder and Editor Drew's featuring.
Thanks for your time and attention and thanks Dien for restoring the Archives.
Gordon Jay Alexander
Part of the TEST at eBay:
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