THREE Sowpubbers have taken the most important Step....

Hi Capt Charley,

I agree. I think Don's ads on MLS sheets is a workable idea. I plan on forgeing ahead.

Also, If you or anyone who is planning on giving Don’s ads on MLS sheets a try would like to share information...please send me an e-mail.

My Best 2 U,

Linda

I also think Don's got an interesting idea for the Realtor Flyers....BUT, I don't see how the costs pan out to be profitable....

1. Most of the flyers in my area that RE agents provide in curbside boxes and other places are COLOR - at least the pictures of the property and interior rooms are usually COLOR. Ok, say even a small single office is currently carrying 50 listings.

Assume they go thru 20 sheets a week at display boxes and another 20 at a monthly Open House PER LISTING. That equals 100 FLYERS PER LISTING per month. Each flyer will be different on one side. Which means each printing/copying run will have no more than 100 before a different one is printed. ....so you will be printing 50 DIFFFERENT FLYERS on one side (and all the same ads on other)

Assuming color, what is this print job going to cost?... and this will be for JUST ONE OFFICE....

Even if you get 100 bucks per AD and sell 6 ads on the back of the flyer, it seems to be eaten up by the printing cost??

(100 2 sided color per listing per month X 50 listings (in example) = 5000 flyers for one office's listings. -You would need these thousands of flyers being distributed per month per office to get decent amount from each advertiser.)

Even black and white flyers would be costly because each one on the 'property description side' would be different.

Tell me what I'm missing?

Bruce,

I would have the color flyers printed with just the business ads on one side and then provide them to the realtor that has agreed to work the program. They can then continue to print the listing as they normaly have done. In my area it looks like they run them off a color laser or an ink jet printer as needed.

-Terry

Just print 'em genericly -- then have your advert sheets STAPLED to the RE sheets.

A couple of you have answered my earlier post about the costs - thanks....you've said just have the realtor staple their OWN PRINTED PROPERTY SHEETS to the AD sheet...OK, I got it...That would solve the high cost problem and personalization issues with the other approach rerinting.....BUT, what does the REALTOR get out of all this???

I thought the Realtor was not paying for anything?...we were supplying him/her with listing sheets with ads on back. We were to charge advertisers for the ads....all realtor did was distribute sheets.

Now, what you're saying is realtors still have to print their own individual property sheets in quantity, and now they have to staple OUR AD SHEETS to their sheets....all for WHAT????....why should they do ANY of this???

Are they now to SHARE in the AD revenue?
I can tell you the Realtors are NOT going to do this for nothing..

Bruce

would use the blank space on the back.

If my listing sheet was for a $250k-$300K home, I would include 2 columns on the back.
The first column would have the photo and details (minus the property address) of 4-5 other comparable homes in the area that are on the market.
and the second would be an area to sell myself as the Realtor that the interested party should contact to help them search for their the home of their dreams.

Yes the home owner may object to having the other homes on the back, but once you explain that their home would be on the back of others as well it would increase their visability as well, they should calm down.
Obviously if they continue to object, don't include the homes on the back.


The goal of a Realtor is to move inventory and I want to do everything possible to get people that are looking for a new home into a Buyers agency agreement so I get PAID for my efforts.


I just don't understand why a Realtor would want to "muck-up" the back of a listing sheet with distracting ads that take away from their primary purpose and that is to have their name on as many closed deals as possible!

Don, I asked you earlier but maybe you didn't see it so I will ask again........

In the past few weeks that you have been doing this, what is it that keeps a Realtor from taking the things that make them ooh and ahh over your program and print them themselves minus the distracting ads?

Jason

Send me an email Linda let me know how it goes Thanks...John