If I showed you a way to make a dollar, would you give me back a quarter?

1) Agreement/terms... I'd sign an agreement.

2) Tag/funnel incoming biz so it's obvious which new biz is coming from my efforts.

3) I'd do a who-what-where-when-why-how survey of their existing + previous customers to find out WHO they are and how to reach more of them.

I'd do a who-what-where-when-why-how survey of their existing + previous customers to find out to find out ALL the reasons they bought - from THEIR perspective -- so I could use those appeals in future marketing.

I'd do a who-what-where-when-why-how survey of thier existing + previous NON-customers (the people who DIDN'T buy after all) to find out who THEY are and what THEY have in common.

I'd do a who-what-where-when-why-how survey of thier existing + previous NON-customers (the people who DIDN'T buy after all) to find out ALL the reasons they DIDN'T buy -- from their perspective -- so I could eliminate those drawbacks in future marketing.

I'd reseach what was and was not working in their existing mrktng efforts.

I'd REcontact ALL their previous customers with a SPECIFIC offer.

I'd REcontact ALL their previous NON-customers with a SPECIFIC offer.

I'd institute a referral generating SYSTEM that works the same every time.

I'd institute a testimonial generating SYSTEM that works the same every time.

I'd MASSIVELY *USE* the resulting testimonials.

I'd test different benefits + appeals.

I'd test different offers + packages.

I'd test different headlines.

I'd try direct mail.

I'd try telemarketing.

I'd try joint venturing.

I'd try cross-promotion.

And... I would try all that -- but not necessarily in that order.

The main/first thing I'd do is REcontact ALL previous customers with a SPECIFIC offer. That, and joint venturing.

Cheers!

-- TW