If I showed you a way to make a dollar, would you give me back a quarter?

Originally Posted by Jim Bettke

Let me clarify the question, "What specific actions would you take to increase the sales of any business so that you could get a share in the firms' additional profits?"

For example: Take a jeweller, and describe exactly what you would do for him to build his business. Remember, you are working on a contingency basis - no additional profits - no pay for you!

Your turn,
Jim

Greetings Jim,

Here is some action I would take.

When I think of jewelry, I think of my wife and 4 daughters. They love to look at it, wear it and show it off. So my target market is women and teenage girls.

I would ask the jeweller to give me 10 steps to proper jewelry cleaning. Then I would put together a 10 steps jewelry hotsheet, on the care and cleaning of jewelry, whether costume or genuine.

I would probably call it "10 STEPS TO FANTASTIC LOOKING JEWELRY!"

At the bottom or back of the hotsheet I would have a coupon for a free lesson, at the store, on cleaning jewelry properly or a 10% discount on the purchase of jewelry over $250. Of course address and phone number of the store would be printed on the hotsheet.

Next, I would open the yellow pages, and start looking at the different catagory titles. I would make note of those titles that cater primarily to women and teenage girls. In those particular catagories I would write down their physical addresses.

Once I exhausted the phone book, I would print out my hotsheets, and then one by one I would stop at each location. I would introduce myself and the business I represent.

Then I would ask them if I could leave a stack of my hotsheets on "10 STEPS TO FANTASTIC LOOKING JEWELRY!" and in turn I would offer to give them a free lesson, by cleaning one of their rings and demostrating the 10 steps.

When one of their customers picks up one of my hotsheets, then the person I gave a free lesson to, can give a first hand account of what I do and what to expect when they come to the jeweller for their free lesson.

To make sure there is a valuable incentive in place, for the contact person to want to tell others, I would let each contact person I spoke with and did a free cleaning for, that if they were to refer someone to us, and it resulted in giving a free in store lesson or purchase of jewelry, they would be given a 20% discount on their next purchase of jewelry over $500. That's a $100 savings on their next purchase.

Woody Quiñones
ImpactYourArea.com
PS. At the link below, I have a Seeds of Wisdom New Forum special going on.