SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #27  
Old October 5, 2006, 11:27 AM
-TW
 
Posts: n/a
Default The problem is, the risk...

The only reason (imo) most people are afraid of doing offline mrktng is... the risk.

That is, if you KNEW you'd get 2-3 dollars profit for every 1 dollar you invested, how many dollars would you invest? As many as possible, right?

How often would you do it? All day long, every day, right?

In other words, when the risk is removed, money (+ SPENDING it) no longer is an issue.

Yes, offline mrktng COSTS $$$.

But the ROI can still be waaaay better than online methods.

To remove a lot of the risk, do a lot of testing (first).

At this very moment, mind boggling amounts of $$$$$$$$ are being spent on OFFline marketing.

How can this be?

How could SPENDING money actually bring in MORE money than NOT spending money???

Because the ROI turns out to much more appealing than ONline methods will bring (alone). That is, after enough testing has been done to 'perfect' the "MARKETING MACHINE" first.

Thus eliminating a lot of the risk.

Imo, really good markting machines tend to realize that online methods are limited and can only represent smaller 'cogs' in that overall machine.

Even when you look at ONLINE businesses, most of the biggies use OFFline methods to promote their sites. WHY? Becuase they HAVE to! The ROI is just too attractive. They MUST take their marketing to the HIGHEST LEVEL possible...... by using OFFline methods!

Same applies to most businesses -- even (especially?) small businesses!!

Cheers!

-- TW
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:26 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.