Need Ideas for Measuring the Results of Brochure Placements

Hi Dianne:

Actually a very simple solution is available.

You said only one print run and that is okay......the printer can sequentially number each piece even though it is only one run....if your printer can't then find a different one who can. It is just the same as printing tickets for a lottery or draw.... the number advances by 1 for each ticket- so it would be for each brochure printed.

When you provide a batch of them to a location or purpose (such as direct mail) you simply record the number sequences assigned to that location or purpose.

When the brochure comes back in you know exactly where it came from.

The easiest way is to box a small area that includes the sequential number and in the box offer them a simple but mouth watering incentive to contact you to get the incentive using the sequential number for authorization to receive it.

By entering your number sequences in a database you can quickly track and build stats for the promotion. (you might need to get a developer to write a small program for this, but it won't take much, and should be able to get it done for less than a hundred dollars on rentacoder....other option is if you are close to a college or university to contact the computer sciences faculty and see if they have any advanced students that would be capable of doing it, and paying the student to do the script)

The only complicated part to this is accurately recording the number sequences and where they went to.

Cornell