![]() |
Click Here to see the latest posts! Ask any questions related to business / entrepreneurship / money-making / life NO BLATANT ADS PLEASE
Stay up to date! Get email notifications or |
|
SOWPub Business Forum Seeds of Wisdom Forum |
|
Thread Tools | Display Modes |
#14
|
|||
|
|||
![]() Dear Steve,
Thanks. Ok. After talking for an hour things became more clear... Your F_R_E_E Referral System and lots of testing at local businesses is ALREADY bringing you more Antique Photo Family leads than you can call back. You made it clear you don't want to work week days. You want to stick to working weekends only. So more gigs won't work. Since you are booked solid... Here are a couple of proven ideas to BOOST your Income. Make more - work less. #1 - You can RAISE Your Prices. (Which requires you to mail a questionnaire to past b uyers asking, "Which of these items or services would you pay more for? We can help with that. We have clients that have done this already. Some ideas might work in Australia.) We discussed how crazy people are about their pets. You and your wife (Who has the design skills) - might test a Antique Doggie Dress UP Service. (Great publicity value.) AND - Since 2 out of 3 say "NO" - Because the rest of the family are scattered. ADD a service where you put a distant face into the photo Digitally. (I've got web experts who can do it. I'll ask what software they use.) THIS will require a website - so you can show Before and After Results and Testimonials. But you WILL Raise your prices successfully. CLOSE rate should jump too. #2 - Up-sell something else. Our work with an affluent Glamour Photographer taught us that: Women will pay LARGE amounts of money. 1000's actually. It's funny. They bill their boy friend or husband. But what gets the women EXCITED is the chance to learn Step by Step how to Look TOTALLY different. They want to dramatically Change how they look. Make-overs are done on TV yr after yr on talk shows - AMAZINGLY popular. You could use a low cost website to show them - Before and After photos of women your wife has worked on. You said you have a JV with a Beauty Parlor. Farm out some of the make-over business there. You are selling into a powerful psychological thing. Because millions of women change their hair, color, style - Change their cosmetics, clothing When you show them how to become Unrecognizable to family, friends. They GET EXCITED. (women are natural chameleons.) I personally experience this when shop girls, receptionists and clerks Do the Face and Hair Make-over thing on me. Then giggle in delight when I don't recognize them. Glenn P.S. - The Make-over idea can be done with the Affluent - for MUCH bigger bucks. P.P.S. - Each Charity or non-profit has a unique personality. Ideas for them have to match the decision makers. Who usually don't want to DO anything. They want you to HAND them money. ========================== #2 - So what you need to make more money is Quote:
|
Thread Tools | |
Display Modes | |
|
|
Other recent posts on the forum...
Get the report on Harvey Brody's Answers to a Question-Oriented-Person