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Old October 27, 2006, 06:09 PM
bobmcalister bobmcalister is offline
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Join Date: Sep 2006
Posts: 305
Default Re: Have you tried marketing 'Offline'?...

thanks multi ...

what does your tag 'say'....

glenn has recommended on more than one occasion to wear a
MatchMaker t shirt ...people ask What does a MatchMaker do ? you say...

I match your _________ with my opportunity ...

good old hand shaking politician type personality ...is that you ?

stage a demo ...show em what the product can do ...give free samples...

get it endorsed by someone 'special' in the area...

guerrila marketing called for selling the mayor (or someone like that ) in every small town ...FIRST....even if you gave it to him...and then ask for referrals from mayor...then, every prospect after that , you say ...The Mayor suggested I talk to you about.............

I sold industrial roofing to major accounts for a while when I was young ..and brassy ...

and would call the corporate office and ask for the President ...

naturally , the receptionist would ask who was calling and I would tell her I was calling so they could stop having all those problems with inferior contractors and hire the BEST....

next logical step ....she says...oh you need to talk to ________

she swaps me over.....

phone is answered and I say ...the President had my call transferred to you because_______________.

worked every time....

didnt get every job ...but I talked to the Head Knocker in Charge...

ONE engineer caught on to my little
'scheme', as he called it ..and everyone had a big laugh ...

now that I am telling you bout this , think I will do it again...

at any rate, hope this gives you some ideas...

bob

ps...free samples are the way to go if you can get an immediate response ...
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