Waiting Rooms

Skip's got some good advice and some good links as well. I've been in plenty of waiting rooms before and am always looking for some time to kill so I certainly think there could be a good opportunity for you here.

I have seen some mini-magazines published and distributed for free by major sponsors in a few waiting rooms with plenty of copies available if you wanted to take one home.

At the gym I just joined I noticed they have magazine racks near the treadmills and stairclimbers with two large ad spaces on it for 8.5 x 11 ads. Maybe you could provide waiting rooms with free magazine racks that include your sponsors ads, or include a few rack card sized slots for your advertisers brochures? With a lot of tourist attractions in my area most restaurants and hotels have some kind of large rack card display in the lobby, but there's no reason you couldn't do this in a doctors office. Sure the traffic may not be as great as in a restaurant lobby, but you could probably promote some higher ticket items and get a decent rate for the ad space.

Steve

P.S. Just did a little Googling and came across the following interesting article about waiting room advertising http://www.acponline.org/journals/ne...9/waitroom.htm