It's Offical. I'm Starting Over.

[GordonJ]

you didn't ask for, but that has never stopped me before...HA!

FIRST, let's reframe the Start Over, OK?

You are actually REFOCUSING,

taking your time and energy and in concert with your wife, you have decided it is time to respectfully remember the past and to excitedly behold your magnificient new future...although the excitement might feel like nervousness...like before a football game...

those kids last Friday had butterflies until they went out and HIT someone...then they got down to business...

So come tomorrow, you'll go out and HIT someone, make the calls and your NEW, exciting bright future begins...

A NEW chapter and a great NEW adventure...and you take some very valuable assets with you...first, Dennis.

He's a pro. He knows the ropes and he avails himself to HELP you in any way he can...that is an asset that someone starting out, or someone trying to go it alone doesn't have...make good use of it.

YOU've done this. YOU know you can be great at this...and you live in an area where a whole bunch of people are starting over...and those businesses need to revitalize themselves with YOUR help...

Thank goodness you made that call...cause they NEED you, whether they know it yet or not...you are in the business of helping build businesses.

YOU have spousal support, may I suggest a little magnet on the fridge as a reminder of your Friday night talk...something you both can look at, she when you are out there making those calls, and you when you come home on one of those less than glorious days...to remind yourself of HER sacrifrices and committment too.

YOU have 5 great little motivators...every call you make dedicate it to one of the kids...to the family...and be the best you can be.

You are in a service business, my local ad specialties guy got sloppy the last couple of years, he took some of his customers for granted, made assumptions, showed up late for appointments...and he lost some advertising business to the new, HUNGRIER guy who gave better service, not better prices...the HOW to succeed in the long run, is to do as Dennis has done, and get that REPEAT business next year by giving SUPERIOR CUSTOMER service...before you enter any door, say to yourself, NO ONE gives better service than I do...and then do it...

IT will mean a few hours of sleep lost, and you'll have to put some fires out, but that is all part of the NEW adventure...what a terrific opportunity...and the further you get away from your LOVE (the other biz you've had so much fun with)...and see the results from your new enthusiasm for giving SUPERIOR customer service...it won't hurt so bad.

IT ain't gonna be easy...you're going to face challenges this week, and you'll be tempted 1001 ways from Saturday to rethink, to REdo, to try something else...but...

Woody, you know how important perseverance is...so stay with it and know we're all rooting for you.

A LOT of people here have had to start over, some of us quite a few times, so hopefully, you'll embrace your bright new future, work hard to make it happen and know there are people "out here" who wish you nothing but success and happiness...and just look around your home and see how much you already have to be grateful for...and that will get your motor running bright and early every morning.

NOW go sell Woody, SELL!!!

Respectfully,

Gordon J. Alexander