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Old January 2, 2002, 09:50 PM
sandy
 
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Default Re: Can you help me evaluate?

Great website/like the colors, graphics
etc...

Now what confuses me: are you selling an
ebook "directly to teens" or "to their
parents?". It's been my experience teens generally
don't do what their parents want them to do
when it comes to personal grooming(there are
exceptions to every rule)

I would do research to find out if teens are
interested in makeup tips and if they are ordering
online. As teens are sensitive to the criticism
of others I don't think I would mention the
frustration their parents have with their
makeup UNLESS you are going to aim your ebook
to the adult population(parents of teens) But
that poses a problem because most teens and pre-
teens seek advice from magazines and their
peers.

As you know from your personal experience with
modeling schools: teens want tips to look like
a model or help them to become one...Perhaps
you could do an online e/book with these secrets
and leave out any negative references to how
teens look...

I think you should hang out in the area of the
internet where teens communicate with one
another and find out if you have the tips
they want and if they buy online and market
your tips to them...but change the title
and the orientation of your copy on both pages
and aim it at teens directly instead of any
reference to their parents or what their
parents think of the way they look.

Just my .02

p.s: my analysis is not a negative critique
of your copy but just a suggestion to focus
more on your market

I commend your hard work, focus and courage
to open yourself to the public.
 


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