How do I create an ezine?

Rachel -

> Hi, excuse me but I'm a newbie at the net.
> How do I go about creating an ezine? Does it
> require special software? How's the best way
> to learn about this? Thank you.

Let's first clarify the purpose(s) of an ezine.

1. To provide valuable content to your readers. Don't *ever* forget this one.

2. Provide a method for you to capture e-mail addresses of prospects. Don't *ever* forget this one.

3. Provide a vehicle for you to sell to your prospects. Don't *ever* forget this one.

Without getting into a bunch of detail, there are obviously variations on the themes above. But they're the basic ones. Now then.

If you think you have an idea and potential subscribers for an ezine, there are some other things you must consider. And none of them have *anything* to do with the technical side of the ezine.

1. Are you committed to providing quality content how ever often you're committed to providing it? If you go on vacation, how will you get the ezine out?

2. Where will you get the material? Will you write it yourself? Will you use other authors? Will you do a combination? FWIW, most readers are looking for fresh content. So many ezines all print the same stuff.

Well, there's plenty more to this whole game but that's enough to get you started. And in case, you're wondering, yes. I used to publish an ezine. *g*

Rick Smith, "The Net Guerrilla"




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