Don Alm's 2 New ZINGER Money-Makers

to amaze me! ;o)

> First off...Congrats Joe Delbecq for taking
> "just an idea and running with
> it". Re: The EMAIL CLUB program. I hope
> ya get that Pizza Chain.

Thanks for your support Don.

The meeting with the Pizza guys was interesting
to say the least.

I arrived, and was led to a conference room
containing 12 gentlemen seated around an oak
conference table.

After introductions, the head honcho said, "you
have 15 minutes... GO!" *gulp* ;o)

I just got done reading Customer Centered
Selling by some Zerox guru, and was ready
with my "pad 'n points" of background questions
I was going to start off with.

I opened with a version of Mike Rodman's "take a way"
opening, and told the board I'd like to ask them
a few questions.

I was immediately shot down with...

"Well... we may not want to answer your questions,
just tell us about your program"

Ouch... so much for customer centered selling. ;o)

But thanks to Mike and the Zerox guy... I
remebered about personality types. And I
cut to the quick.

I explained our program and how it would compliment
what they are already doing. The were
receptive and asked many questions.

We talked about a "pilot" program, starting
with 6 stores.

Then near the end of my 15 minutes... the president
asked... "when do you need an answer by?"

I replied: "Monday morning", and they agreed.

So... we'll see. I think it went well. I was
a nervous wreck. But the way I look at it...
selling to a single store/single owner should
be a piece of cake now!

Oh yeah, BTW... at one point the president asked
about exclusivity... meaning we wouldn't solicit
other pizza joints in their market.

What do you think... that sounds AWFULLY expensive
to me. Should I offer something like that if they
sign ALL 21 stores? How would that work?

Well anyways... thanks for reading my ramblings.
I'm off to do some Cold Calling this morn.

Thanks again Don. BTW... what's your cost
on the oak "specials" board? Looks nice.

Kind Regards.

Joe (day 5) Delbecq