I smell a "Hybrid" business trend developing...

Hi All,

Something just occurred to me.

Is there a developing trend here?

Jim Erskine's "Local Email Profits" (local businesses advertising to local customers via email)

John David Bradshaw's INTERNET AUCTION BASICS 2002 (sellinf offline stuff in online auctions)

And a myriad of other things from automobile websites being set up to concentrate on local customers, to info products explaining how to use offline sales techniques in online mediums. (Michael Ross's "The Art of Leverage")

And in the seminar I did over the weekend, I covered mainly how to bring offline business ideas online.

Is there a trend developing?

Are we finally realizing that a "Hybrid" of online and offline aspects is "where it's at"?

Are we finally realizing that the internet is not just a communication and info delivery system, but a powerful tool that can be integrated into almost any business?

Anyone else care to expand on this?

Paul Short