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Old February 7, 2002, 07:00 PM
Dien Rice
 
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Default We all like to follow a crowd.... :)

Hi Elizabeth!

> By that time, I
> should hopefully be able to report that I
> completed my almost 2-yr. old interior
> design booklet and selling as many as Jimmy
> Krug!! (oh I wish)

Heheh, well you never know until you try! I find that things generally keep getting better as time goes by, as you figure out what works and what doesn't....

> And I'm also planning to
> get into making my own aromatherapy creams
> and lotions as well as selling the raw
> materials (exotic butters and oils) for both
> the holistic/massage and cosmetic industry.
> This in itself is a very interesting story,
> which I'm going to ask for comments later
> on.

Sounds like a great area to get into - I've read that "alternative health" products are continuing to increase in popularity....

> And I'm almost tempted to tackle the project
> mentioned on the board by approaching some
> indoor parking garages to sell advertising

You know, I'm thinking the same thing, but I have a lot of things I'm working on already.... I need time to slow down a while so I can pack more into my day. :)

That's interesting about Krispy Kreme! One of the interesting things about our behavior (as people) is that we all tend to like to follow a crowd to some degree....

I read a true story once about a restaurant owner who couldn't get people to come to his restaurant. So he got some of his friends to form a line that went out the door.... Once he got a line started, others joined the line too!

I also read they used this technique to promote "The Blair Witch Project." They had done some good publicity, and when it was time to open the film, they could have opened across thousands of cinemas across the USA. Instead, they decided to only open the film in a few hundred cinemas.... So that it would be hard to see it! This caused long lines to form to see "The Blair Witch Project" in the few places it opened.

I was in Boston at the time and I remember seeing a HUGE line stretching outside of the only cinema it opened at there. It was the same kind of principle....

People saw the long lines and thought "that movie must really be SOMETHING!"

So there's a lesson in that Krispy Kreme story, I think! Thank you for sharing it Elizabeth.... :)

- Dien
 


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