OK, Here's my Script...What do You Think?

Mitch ...

"That dog would not hunt here."

Granted! I'm not an expert. But, regardless of who's sitting in the decision making chair these days, (time is money). If you cannot print your pitch on a post card, like so many others I have this blue can that sits by MY desk.

If you've got something to say, then say it.

"Don't eat my lunch, and then ask me to hire you."

Raymond

P/S: And if you're planing on telephoning, what makes you think you're going to get to the owner/president? (heck, that's my job here to say who talks to the owner). She's busy you know.

RC
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> Gordon and Readers,

> OK, here's my new script. I originally asked
> for input on a headline for a sales letter.
> Gordon graciously provided input and I got
> so excited about the potential I developed a
> phone script instead.

> You see i've always been afraid of cold
> calling and using the phone so it's time to
> bite the bullet and grow up. With Gordon's
> input I somehow gained confidence and don't
> want to waste time, paper and stamps. So
> instead i'll just call on local businesses
> in my area directly.

> Here's the plan. Dun & Bradstreet list
> thousands of potential businesses in my area
> with their owners/presidents, sales volume,
> # of employees, competition, etc. Per
> Gordon's instructions I will use this info
> to make my call to the owner/president.
> Below is my script. Please provide your
> inputs.

> Gordon, once again, thanks.

> “Mr. Smith,

> My name is Mitch Austin, we have never met
> but I’m the president of the Leadership
> Management Institute here in Palm Beach
> County.

> I know your busy so I’ll make this brief.

> I was just reading about local companies in
> Dunn & Bradstreet and noticed that you
> and your 75 employees at Omni Products had
> gross sales of $10,000,000 last year. On a
> productivity basis that’s $133,333 of
> productivity per employee. That’s quite an
> accomplishment in today’s competitive office
> equipment sales environment. And it truly
> exemplifies the type of leadership we here
> at Leadership Management applaud.

> Mr. Smith let me ask you a question. Imagine
> for a moment, if you could add 20% more,
> well trained employees to your staff at NO
> cost. Do you think your company’s
> productivity and profits would go up?

> Of course it would. But Mr. Smith, you don’t
> have to add anyone because over the last 35
> years we have found that each of your
> current employees is worth at least 20% more
> productivity than they are currently
> producing.

> In fact some of your top competitors have
> productivity per employee ratios as high as
> $247,000 per employee. That’s 85% higher
> than yours. Mr. Smith, would you like to
> know what they are doing and how you can use
> that same leverage to increase your
> productivity and profits?

> I’ll be in your area next week so I’ll stop
> by for about 20 minutes and we’ll talk. I
> have Tuesday at 3PM available. See you
> then.”