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Today's Specials: Spam and Caviar!
Hi folks,
Unsolicited email can be a pain in the A$$. But before tossing spam into the trash can, reroute it into the "Spam Can" ;-) You see, all good marketers know the value of creating swipe files. A swipe file is a collection of salesletters and ads or other marketing materials that you refer to when writing your own salesletters. You basically analyze them and mine out the techniques the copywriter used to get attention and sell the product or service being promoted. What psychological triggers did the copywriter use? Is that a great headling or subject line? How are the bonuses and special offers constructed? These are just a few of the things to ask yourself when looking over your swipe files. What does this have to do with spam? Well, most of the unsolicited email you recieve on a daily basis is trying desperately to sell you something. Your inbox fills up with tons of junk mail - but to the savvy marketer - spam isn't junk. Each and every one of those emails is a mini copywriting course in and of itself. Some of the companies sending spam have spent thousands on hiring top copywriters to write this stuff. Here's how to create your own "Spam Can/Spam Swipe File": Your email program probably has it's own spam filter set up to toss out emails deemed to be offensive. This is done by flagging and automatically deleting messages with certain words, characters, from certain senders, etc. Now, most email programs also allow you to set up, change, or enable/disable the spam filter. Hence, you should also be able to determine what happens to the flagged messages. Go into your email program's settings feature and set up a new message folder. Name it something like "Spam Swiper" or whatever you prefer. Then find the filtering rule that automatically deletes or bounces the spam messages. Change that rule so the messages are rerouted into the "Spam Swiper" folder. Refer to your email program's help file for more information on how to do this. Now, this folder will fill up quickly. (an understatement) So every few days, open the folder and delete duplicate messages or whatever you find offensive. You'll be left with a ton of salesletters that you can refer to whenever you need something to help with your next salesletter or classified ad. So what will it be, spam or caviar? And if you're interested, Viagra is on sale for $10.99 if you order before midnight tonight! Just thinking out loud, Paul Short Editor: The EbizEdge Ezine http://www.ebizedge.com PS - If you're wondering what happened to the PowerThinkers Newsletter, it's still out there. It was homeless for a while but then all of a sudden it had a lucky streak. In about a week or two, it'll be master of it's own domain over at SuccessThink.com The knowledge you need to succeed online |
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