Halbert may have gotten the idea from a Hayling book

Hi,

The way he wrote that sales letter (over an 18-month period as I understand it) and the way he created to market the product from, essentially, the phone book, were examples of complete genius, and are 1000 light-years beyond my ability.

Best,

- Boyd

Hi Boyd,

> The way he wrote that sales letter (over an
> 18-month period as I understand it) and the
> way he created to market the product from,
> essentially, the phone book, were examples
> of complete genius, and are 1000 light-years
> beyond my ability.

I didn't realize Gary Halbert wrote that letter over an 18 month period! I guess even "genius" sometimes takes time....

Thanks for that little tidbit, Boyd! It puts a lot into perspective!

- Dien Rice

Hi,

I've got a complete collection of Halbert's Letters, and I remember in one of them he said he spent 18 months perfecting that letter.

(I lent my collection of the Halbert letters to Taylor Trump last year and he was amazingly fast at digesting and returning them.)

I wonder what Halbert's career would have been like if hadn't learnt of the family crest idea? Since Halbert is a multiple home-runner (as opposed to a one-hit Wonder) I know he would still have succeeded hugely.

Best,

- Boyd