Whew! Gordon! You've got me losing sleep.....

If it's not the *$% flu, it's all your ideas and possiblilities careening around my head that are keeping me awake at night! LOL! My husband's beginning to think I've got another man in my life.....

> she could give it away to cosmetics
> companies, to Mary Kay and Avon distributors
> or sell it ala' Jimmy Krug, one of the
> models I had all the 10- dayers look at.
> Jimmy sells thousands of booklets to
> institutions as promotional items. A value
> added giveaway marketing instrument, and I
> think it is brillant.

I had this exact idea in mind for the past little while.....I'm sure I will be following through with this idea. I haven't had time to study a lot of Jimmy Krug's stuff, but I just signed up for his newsletter and plan to lurk around his board to see what I can learn. I know he's made a killing with this method, and if I just knew how to do it RIGHT (contacting the RIGHT people, with the RIGHT cover letter) I believe I could do very well, not just with the Makeup book but with other booklets I could write on other topics.

> Anya. What I would do...and lest you think I
> forgot or lost track..(end drum roll)..is
> FOCUS in on the 20% of your TIME that is
> going to produce the 80% of your income.
> HOW? Be patient, I'll get there.

That really is a big problem that I need to learn! I do spend far too much time persuing very little income. I wish I could turn that around.

> So what do you do with the make-up tips
> book?

> You make it part of a bigger WANT.

> Example: Millions of women a year have to
> get back into the "dating" game.
> Many are older, middle aged or even seniors.

> Many are terrified at the thought of putting
> themselves back out there again.

> Many women, especially after enduring a poor
> marriage or a crashing relationship have
> self-esteem issues.

> I've been told that when a woman looks in
> the mirror and LIKES what she sees, then it
> gives her a confident boost.

> So, putting on the FACE is an important part
> in the dating ritual. Now Anya, I don't want
> to come right out and say it, you have to do
> a little mining here.

> But a twist on your booklet, along the lines
> of...

> MAKEUP TIPS FOR THE FIRST DATE...How to Make
> Sure there will be a second one (if you want
> it).

> As for TARGET markets, you're finding that
> older women are seeking this information.

> Repackage it along with a little report on
> FUN FIRST dates...so they not only look
> good, they have something interesting to do.

Well, after being successfuly married for 17 years, I don't know much about dating.....but I know what you mean. Find another relevant topic to go with the makeup that's on the minds of most women....of course, relationships are what all women are consumed (you would say "pre-occupied") with. Maybe I could do some research and come up with a booklet entitled "How to talk so men will listen"! LOL! I may have something there!

> TARGET your knowledge toward those women who
> are RE entering the dating arena. They
> number in the millions, probably hang out at
> places like iVillage and WomenOwned...do a
> little survey...

I already know from experience that iVillage participants and moderators get right testy if you do or say ANYTHING that smacks of self promotion, or if you even add a link to your sig. I'll look into WomenOwned - I've never been there before.

> tweak what you've done to MATCH this market.
> Also, with 1001 MATCHMAKING and/or dating
> services online, I'd be inclined to see if
> any of them might like to be a sponsor, or
> maybe a JV to their list. Maybe you could
> write a weekly column on Make Up and Dating.
> I know you kow make-up, and if you need help
> with the dating aspect, there are plenty of
> experts on that subject too.

> Well, that's a LITTLE of what I'd consider
> doing if I had your knowledge and smarts.

Thank you for sharing all that!

> Being a dumb ol dirt farmer, I have to look
> for other ways to make my little garden plot
> grow...but YOU Anya, you've got a lot to
> offer.

> Your problem is going to be trying to do it
> all.

> Good luck.

> Gordon (Gut spilling) Alexander

Thanks for spilling those GOLDEN guts of yours.... you're one of the few people I know with bowels of gold.....I'm sure I'll be posting again soon with more questions and ideas, so thanks in advance for all your patience and willingness to pass on your wisdom and experience.

Anya