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A lesson in copywriting...?
Well... I don't know all the answers myself...
BUT... What I think this is, is an excellent LESSON in copywriting.... Look at the responses! And look at the ad that produced those responses! Don't focus so much on the "product" in this example - but focus on the ad that Gordon posted.... I believe that is where the lesson lies. Why does it seem to work so well? Perhaps you should print it out and add it to your files. Or copy it out in your own handwriting like Arcadia Flynn did.... And if you want an insight into how Gordon writes advertisements (my own blatant plug coming) - have a look at Remote Hypnosis. :) (You'll find the link to get it on this site.) - Dien Rice |
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