Anya...idea for your booklet...

Hi Anya:

I have to agree - in Canadian bucks almost anything bought in US $ is an ouch....but once you start marketing on the internet in US funds you will be happy about the situation of the Canadian dollar :o)

I know along the path of threads many suggestions have been made about your teen makeup booklet.

One area you might consort to would be using your booklet as a fund raiser for schools. We'll talk Canadian schools here for purposes of grade levels as I am not familiar with how the schools are divided in the US.

I have two daughters just moving into the teen years and the oldest - now 13 and in Grade 8 - has requested and received permission to use makeup (sparingly)....took a bit of a struggle to give consent.

In their school almost every female in grade 7 and 8 is wearing makeup and looking like horror stories from mis-applied cosmetics.

If you move into the grades 9 - 11 a similar situation seems to be prevalent......if you look at many of the faces they also are sporting horrendous applications.

Schools are always looking for ways to fund raise.....especially now that our precious government is reeling in the funding they once used to be fairly generous with.

A well written cover letter, and an outline sample of the booklet should be ample to get the school interested....once agreed to, the booklet could be pre-ordered by the students....this way you only have the printing costs of what are actually going to be purchased....schools will want a 50% take so you will need to price accordingly.

Now if you really wanted to take this seriously you could move into some serious money by approaching national cosmetic companies for space ads, as well as local stores handling cosmetics, clothing, and accessories in the school cities where you are going to offer as fund raiser.....you will be offering these companies targeted advertising directly to the market they are trying to reach and penetrate.

Just do a little research on the number of 12 - 16 year olds in this country alone...then do some research on the number of public, separate, and high schools and you will see the immensity of the market waiting for both you and your paid advertisers.

With proper mix of ads you might just find you could provide the booklet to the schools at no cost and give them 100% of their take on sale of the booklets.

Just food for thought.

Cornell