Need help with a marketing challenge

What is the scope of the market? Nationally? Regionally?

Take care,

Mike W.

> I am hoping to seek some advices in a
> marketing challenge that I am trying to
> solve. I hope someone from this group will
> provide some great marketing tips to save a
> young little marketeer from losing her job.

> What I have on hand is a project to promote
> a fairly new and no-so-well-known Business
> Directory which is focused primarily on
> service-based businesses, such as Home
> services, Business services, Legal services,
> etc etc. We offer free listing to anyone who
> care to join. Our revenue comes from selling
> an online profile service (similar to a mini
> website) cost only $30/year (very cheap).
> Our market strategy is small biz and
> home-based biz. Our yearly marketing budget
> is 20K/year.

> Even with the free listing service, the sign
> up rate is still quite low. We just finished
> redesigning our site and everyone who had
> visited say the site is very professionally
> designed (honestly).

> Could anyone help to suggest some strategies
> to promote this free directory? What is the
> best way for us to drive traffic to our
> site?

> I am hestitated to post the url here, but if
> you are interested to visit us, please email
> me directly.

> Thank you very much for your kind attention
> and help.

> Anne