Is direct mail dead, or still alive and kicking?

Hi Dien,

"Is direct mail dead, or still alive and kicking?"

A great question! Why? Because people who are serious about making money need to know the truth!

Michael is right... direct mail is not only NOT dying, but is, in fact, growing.

"One only needs to watch their mail box to realize Direct Marketing and Direct Response is still the King of Sales!"

But, you cannot simply go out to your local printer, pay for a bunch of flyers, letters, or postcards and expect to make money.

You MUST be willing to do the WORK first... it's called research! Or, you might want to call it "sweat equity." :-)

Find, out what works and what doesn't... and why!
Become a student of your own daily "junk mail."

Let the "Big Boys," the ones with the really deep advertising/marketing pockets, be your instructors... for FREE!

Quickly go through your mail. Separate the ones that catch your eye from those that don't. Then STUDY them closely.

What *really* caught your eye? The font, color theme, photos, company logo, copy, the offer itself,... ?

Or, did that direct mail "just happen" to arrive at the same time you're considering buying a new car, house, fishing gear,... ?

(Don't forget, people PAY to know what you're doing: applying for loans or credit cards, house hunting, taking vacations, son or daughter getting ready to attend college, your hobbies, and MUCH more!)

Create 2 files... for the ones that work, and for those that don't. And, keep adding to your files.

Next, know exactly what your ROI *must* be to make a profit before you spend a cent... and don't allow yourself to be talked into spending more by your printer or advertising rep.

And lastly... take action, and enjoy the ride!

Oh, yeah. I almost forgot... "Dien, How's this for a ROI?"

On one of my latest projects, here's what I spent on my direct mailing campaign: .13 cents for a sheet of predesigned theme paper, .03 cents for the envelope, and .34 cents for the stamp.

On the 8" X 11" paper, I made a quick offer (only 5 lines), included my business card, and on a "post-it note, I wrote out by hand, "Call me for more information. Cordially, Diane Everroad"

Total cost: a mere .50 cents. Price of service: $360 (with the possibility of adding a 2nd service for an additional $150).

So, for my .50 cents I get a return of $360 (ROI of 720... with additional service it goes up to a whooping ROI of 1020!)

So, I for one, have to say, "Yes, Direct Mail *does* still work!"

Again, Dien... great question!

Cordially,
Diane Everroad




It Works!