small potatos - BIG PROFITS!!

Hi all,

Master marketers are discussed here on Sowpub all the time.

People like Joe Sugarman, Charles Proctor, Joe Vitale, Gary
Halbert, etc., but one master marketer whom I have never seen
mentioned is a guy by the name of E. Joseph Cossman.

He's the author of one of my most cherished marketing books:

"How I Made $1,000,000 in Mail Order (And You Can Too)"

He's also been called:

"The Messiah of the free enterprise system"
--Wall Street Journal

Does anybody remember Ant Farms? Shrunken Heads? Spud Guns? Fly
Cakes?

Cossman was the driving force behind them all.

I'm sure some of you recall these legendary products, or you've
at least heard or read about them.

IMO, Cossman was one of the greats. He had a way of packaging
products with bonuses to create irresistable offers that people
just couldn't refuse.

I'll use the Spud Gun as an example.

It was a little toy gun who's ammo was a little chunk of potato!
You simply dug the barrel of the gun into a potato, wiggled it
a little and the little piece of potato stayed in the barrel.

Among several marketing methods Cossman used were retail stores.
Grocery stores to be exact.

A Spud Gun display was set up in the produce dept. alongside the
potatos. When the women went shopping with their small children,
the kids would want the gun. Sales were good.

But Cossman wanted more sales (who doesn't). So he convinced the
grocery store owners to buy the Spud Guns in much larger
quantities to give away as a free bonus when someone bought a
bag of potatos for XX cents. Well, the guns weren't moving and
the store owners were not pleased, so Cossman tried this:

He sweetened the offer by reversing it. If someone bought a Spud
Gun for XX cents they would get a free bag of potatos! What do
you think happened? The sales of Spud Guns - and potatos went
through the roof!

Hmmm, if I buy a bag of potatos, I'll get this cheap annoying
little toy for free.

Or,

If I buy this cheap little toy, I'll get a huge bag of potatos
for FREE!!

Either way, the end result is the same. You pay the same amount
of money for the same two products. But what made the offer
irresistable was the way it was packaged and presented to the
consumer. The percieved value of the toy shot through the roof!

So how can you repackage YOUR offers and turn small potatos
into BIG PROFITS?

Respectfully,

Paul Short
SuccessThink.com



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