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Re:Right on Paul . . .
Hi Paul
>"How I Made $1,000,000 in Mail Order" >by E. Joseph Cossman. He's the author of one of my most >cherished marketing books: Your right on Paul, I picked up this hard-cover book in a Thrift Store for 95 cents it was, copyright © 1963 by Prentice-Hall, Inc. Englewood Clifts, N.J. Ninth, Printing . . . . January 1968 I looked up the price of this collectible book in Amazon.com. It's collectible price is $33.00 The new print price is around $13.00 if you want the new one. Do you have the new one or the old one? I like the saying he used on his Billboards to Sell Yourself and Your Business. "One good turn usually get the whole blanket." "Have patience: in time the grass becomes milk." "Don't criticize your wife's judgments:look who she married." "A halo has to slip only a few inches to become a noose." He has will over 100 sayings the he put on his billboards. People would go out of their way once a week just to read his billboard. Advertisers don't do this much anymore, it seems it has gone the way of the Burma Shave signs. I found this works pretty good on sales letters. It sets the customer in the mood to read the whole sales letter. On my sales letter, the first question I ask is: Dear Sir (name) How many teeth does a snapping turtle have? I have different questions that I use, then I go on with my sales letter, that and a SASE will get you a reply just about every time. By the way! Does the Statue Of Liberty have bangs? I visited your forum Paul, and signed up for your ezine. Best Wishes, D.R.(Don) McArdle |
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