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Actually Mike I Found It To Be
...very, very helpful and I appreciate the effort and guidance. I can assure YOU that I will catalogue it and use it to the fullest.
BTW, I also purchased your report on The Art of Leverage. I purchased it yesterday. [email protected] look familiar? Thank You, Taylor > Hi! > Seems to be? > IS! > What I have learned > AND > That you have a way to reach the market. > It doesn't matter how big the market is or > how much money they spend on your type of > product, if you don't know how to reach them > or have no way of reaching them (letting > them know about your product) you are not in > business. Period. > So, you must research this market > And that you can reach them. > Time wasted ? > Time INVESTED! > Unfortunately - or fortunately depending on > your point of view - the research needed > depends on the market. And the market will > often tell you, by its nature, the type of > areas you should be looking in. > If my product is suited for people selling > their home by auction, then spending time > looking in the library or at newsletter > lists or even the Yellow Pages may not give > me much. > But looking in the real estate section of > the newspaper... under auctions... should at > least give me the address of these > properties because they will be having an > open house for several weeks prior to the > auction. > My local newspaper even gathers all the open > house listings and create a lift out > directory I can use to check off the times. > To help me organize my "looking > schedule." And a quick count shows me > there are 496 apartments/houses having an > open house this weekend. > But if your market is people who own dogs, > then the real estate section of the > newspaper is useless to you. In fact, pretty > well all the newspaper is useless. And you > would need to go to your local authorities > to ask them because they handle the dog > registrations. > And then there's the TYPE of research you're > doing. > While my local authority may not be a good > place to find open houses, they may be the > ideal place to find out HOW MANY houses sold > at auction. > The point I'm making, Taylor, is that > depending on the type of research you are > doing, and the type of market you are > researching, you will use different sources > to gather your information. > If I can't figure out how to reach the > market, I drop the project like a hot coal. > So instead of spending time researching > everything about a market only to find out I > can't reach them, I first figure out if I > can reach them, based on the concept of the > project. > As for developing the concept/project... > that's really up to you and the rewards you > hope to obtain. > Bill Gates might spend several years > programing an update to Windows... but he > knows the rewards will be well worth the > time invested. > If you want a formula to go by, try this: > Estimate the time it will take to get the > project on the market. > Estimate the rewards. > Divide the estimated rewards by the > estimated time to come up with an hourly > rate. > If that hourly rate is below the hourly rate > you get from other projects/works/jobs, then > drop the project and look for something > else. > Using the above we find something > interesting... > Jim Straw recently posted a $10,000 finder's > fee opportunity. > If the average yearly income is $25,000 for > a 40 hour week, then Jim's $10,000 > opportunity represents two fifth of a yearly > income. > Seeing as you are willing to work 2000 hours > (50 weeks times 40 hours) for $25,000, you > should be willing to devote 800 hours to > finding the thing Jim is looking for because > that represents the same hourly rate. > Most people won't do it. In fact, most > people will work for someone else for less > than they are willing to work for > themselves. Most people will devote more of > their hours to someone else then for > themselves. If they can't make big bucks > FAST doing it for themselves, they'll work > for less for someone else. Go figure. > If you want to narrow down and find a > suitable niche, instead of thinking niche, > think SPECIALIST or SPECIALIZE. It may help > clear your thinking. > If the General Market is construction, then > list all things which can be constructed. > Each item on your list can be an area you > SPECIALIZE in. > Instead of building a small apartment > complex of 10 units this month, a single > level home next month, a two-storey home the > month after and a duplex the month after > that, concentrate on one type of > construction. Become the expert (specialist) > of that type of construction. > You will lose the vast potential of the huge > general market - BUT - you will more than > likely capture ALL of your "niche" > market. > Trump Construction. Master builders. Call > 555-5555 > We Build Duplexes. Call Trump Construction > on 555-5555 > If I'm looking to have a duplex built I'll > call the second ad and not the first. > THINK SPECIALIST! > As you have not given us any indication of > the general market you are researching, it > makes it hard to offer any specific > suggestions. So hopefully you can adapt > these to suit your purpose. > Hope you have found this to be of help. > Michael Ross. |
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